About Digital Era Media | Built by Contractors
About

We're not an agency. We're a contractor who built the system.

Digital Era Media is a contractor growth partner built inside a real contracting business: The Roofer Bros. Every tool, every strategy, every process was proven on our own company before we offered it to anyone else.

We own The Roofer Bros. We grew it to 8-figure revenue in under 2 years using the exact system we now offer the trades.

Sako Rassam, founder of The Roofer Bros and Digital Era Media
The Origin

Built out of necessity. Proven in the field.

We didn't start as an agency. We started as a roofing company trying to figure out why our competitors were getting all the calls.

We hired agencies. They sent traffic reports. We sent checks. The phone didn't ring any more than before. So we fired them. And built it ourselves.

Over 18 months we built a full growth engine from scratch: ads, SEO, GMB, reputation, and a bilingual dispatch team. The Roofer Bros went from chasing jobs to turning them away. 8-figure revenue. 500+ reviews. Top rankings across our primary keywords.

Then other contractors started asking what we were doing. And Digital Era Media was born.

8-Fig
Annual revenue at The Roofer Bros
<24mo
To an 8-figure run rate
500+
Reviews online at 4.9 stars
60%+
Revenue from inbound, zero cold calling
$1M+
Ad spend managed internally
Top
SEO rankings across primary keywords
Why It's Different

The contractor advantage.

This isn't positioning. These are structural differences that change the quality of every one of our contractor marketing services.

01

We know what a slow week costs

We've sat in the office on a Tuesday with zero leads. We know the difference between a vanity metric and one that pays your team. We build around the latter.

02

We've run ads on our own money

There's no better teacher than spending your own ad budget. We know which targeting burns cash and which fills a schedule. And we apply it from day one.

03

We built the dispatcher system first

We needed dispatch that actually converted calls into booked jobs, not just answered them. What we offer clients is the same system we refined over two years on our own leads.

04

Contractor credibility opens doors

When you hear we own a roofing company, the conversation is different. We're peers, not vendors. And that trust transfers into better results.

05

We're incentivized the same way you are

Our company runs on booked jobs. So does yours. That shared incentive means we're never satisfied with traffic, only with a full schedule.

06

6-month minimum

Onboarding alone takes weeks. SEO needs 90 days to move. Six months is the honest floor to build it, prove it, and put revenue in your pocket. Anything less is theater.

Who We Work With

Serious contractors only.

We're selective because the work is deep. We can't run someone's entire growth engine halfway.

We're a fit if you…

✓Run a contractor business doing at least $500K/year
✓Are ready to invest $15,000+ per month in ad spend
✓Want to be found, not just look good on paper
✓Can handle more leads and have the crew to fulfill them
✓Respond fast and close jobs professionally

We're not a fit if you…

✕Are just starting out with no existing revenue
✕Want a cheap quick-fix with no real budget
✕Aren't in a contractor trade (we only work the trades)
✕Are looking for vanity metrics and flashy reports
✕Operate where The Roofer Bros competes directly
About Us, Answered

The questions people ask about us.

Who runs Digital Era Media?
Sako Rassam founded Digital Era Media and owns The Roofer Bros, the contracting business the entire system was built inside.
What is The Roofer Bros?
Our own contracting company. We grew it to 8-figure revenue in under 2 years using the exact system we now run for our partners. Every tool, every strategy and every process was proven there before we offered it to anyone else.
How are you different from a marketing agency?
Every agency you have hired sent reports. We send results. There is no account manager who has never touched a job site and no strategy built from a template. We have sat in the office on a Tuesday with zero leads, and we have run ads on our own money.
How many contractors do you work with at once?
Between 10 and 15. We are selective because the work is deep, and we cannot run someone's entire growth engine halfway.
Which trades do you work with?
Contractor trades only: roofing, HVAC, plumbing, electrical, general contracting, windows and doors, solar, garage doors, pest control, foundation and waterproofing, pool and spa, and painting.

Sound like a fit?

Book a free audit. No pitch. We'll look at your setup and tell you exactly what we'd do, whether you hire us or not.

Book Your Free Audit →